In 2010 the Film Impact website was launched. Jaap: I started building video transitions for Final Cut Pro in 2009. Gal: When did you start building effects? We have quite a wide range of different effects that all will fit in one or more genres. Some of them work beautifully on texts while others are excellent for logo reveals. Some of the video transitions could be used for creating a flash back in a movie, while others could be perfect for adding more energy to a promotional video. Using more or less, of course, will all depend on the style you are after. Jaap: Film Impact transitions can really be used for any type of video production. Gal: What style/genres of videos are Film Impact transitions made for? I wanted to have more of them, so I started building them. I used video transitions not just for transitioning from one scene to another, but also for concealing and revealing texts, lower thirds, logos, etc. Doing so, I was particular interested in video transitions because they helped me creating some cool effects quickly. Jaap: When I was working as a video editor, I created a lot of promotional videos. Gal: What inspired the creation of Film Impact? When/where did it all begin? If you are looking for modern style and smooth transitions this is the place to be. Jaap: Film Impact builds high quality video transitions for Premiere Pro.